“The franchise model is simple: franchisees sell digital marketing services to small businesses and all of the digital marketing services are fulfilled by BizziBiz; thus, allowing the franchisee to rely on the expertise and the economies of scale that BizziBiz can offer the small businesses. To facilitate the sales of BizziBiz franchises, Jim Piccolo created a franchise sales organization, known as Extreme Franchise Marketing (XFM). Through its Independent Business Consultants, XFM locates qualified franchisee candidates for BizziBiz and is also poised to offer additional franchise businesses in the future (see ExtremeFranchise.com).